So, a while back, I shelled out $5 for comedian Louis C.K.’s “Live at the Beacon Theater” standup video. He made a button of money, and gave a lot of it away to charity and the people that helped him produce it. Professionally and business-wise, he’s a really decent guy (I only qualify that because I don’t know him personally).
Part of that signup was an agreement that, on a rare occasion, he is allowed to contact me. Well, I finally got an e-mail from him, letting me know about some recent stuff he put up.
But wow. It’s just… this is the best marketing e-mail I’ve ever read. I read through the whole thing, twice even. It just DRIPS authenticity. When I read this, I can actually hear his voice in my head reading it to me. And you know what? It really makes me want to buy his stuff, and makes me HAPPY that I am on his mailing list. This is someone who took 10 or 15 minutes (maybe 20 or 30, he might be a really slow typist, or may have been dictating) to actually compose the e-mail himself. Even though he doesn’t know me personally, I feel more connected to him in our anomymous glory-hole consumer/vendor relationship than I have with most other products.
One thing in particular was his note about:
I’m giving you this long and boring explaination because, as most of you know, I release about an hour or more of new standup material every year and folks can count on seeing a new show every year. This is old material, so I don’t want to be a dick and pretend it isn’t.
The closing paragraph is hilarious, as well. Give it a read. And go buy his shit.
(Full text of e-mail after the jump)