Posts Tagged Take Action

The Virtue of the “Angry Letter”

I never used to be a very confrontational person. In fact I think I would go out of my way to avoid it, walking in the metaphorical muddy gutter to skirt around an oncoming confrontation. I don’t know when this all changed, but at some point, after being walked on and taken advantage of enough times, I just don’t put up with shit anymore.

That said, I’ve just recently taken to standing up for myself against corporations. Corporations are very, very large (generally speaking), particularly the “international” variety. They’re usually pretty well-run but occasionally, as a consumer, you’ll get what’s known in business jargon as “the shaft.” When this happens, you can do one of two things: “sit there and take it,” or “bitch about it and get them to fix it.”

There are lots of ways for a corporation to shaft you; Simple and innocuous things like a food server at a chain screwing up your order (I have a hard time with that one still, because I did food service for five years — I guess I’m too nice there), to not having a rebate or mail-order honored. Within the past two years, I’ve had three separate occasions where I’ve gotten “the shaft,” complained about it, and gotten results — typically from their “customer service” (read: “customer wrangling”) department.

Defrauded by Don Pablo’s

Last year, for Mellukkah (the week-long holiday where we celebrate my wife’s Melishness), Satya, Melissa and I went down to Dayton, intending to go to Amar India (this awesome Indian restaurant down by the mall). It was Melissa’s favorite restaurant, and the location of where we had our first Valentine’s day together. Plus, Satya had never been there.

As luck would have it, it had been thunder-storming that day and the storm had knocked out the power for the entire commercial lot that the restaurant was part of. It was only about 6:00 or so, so we went over to a new bookstore that opened by the mall and waited. Melissa and I looked at some Bellydancing videos, some books, and some ethnic music CDs. We were there for a little over an hour or two, and Melissa was getting really hungry. I called Amar India again and they were still without power. We waited a little longer, then drove back over to the restaurant. No luck.

Disenchanted, we got back in the car and decided to drive back. Melissa was very sad that Mellukkah wasn’t going very well that day. We decided to eat at Don Pablo’s, which was up on Miller Lane in north Dayton. (For those of you who have ever been to Dayton, Miller Lane is that long strip of restaurants that is right there when you first get onto I-75 South from I-70. You would know it if you saw it.)

I had never eaten at Don Pablo’s before, but I like faux-mex and tex-mex food so I thought it sounded good. I think Melissa just really wanted a Margarita.

Over the next hour or so we ate. The conversation was good, the food was alright, but the service was really bad. We often had dry drink-glasses, Satya’s order was messed up, and our server rarely checked up on us. It was sub-par service.

We got the checks, I paid with my credit card and tipped 10%. Now, I normally tip 20%, give or take 1-2%. I’m pretty generous, especially if the server is good. I will only go down to 10% if the service is awful but they make an effort. At the time I write this, I have only ever given less than 10% once, and that was in a situation where the server was intentionally rude and ill-tempered towards us.

A week or two passed by, and I was going over our budget, reconciling our purchases with my own record. I do this every week or so, almost compulsively, so that I’m always in touch with how much money we have. It helps keep me from over-spending and it keeps me financially grounded in reality.

I looked at the online bank statement. For the line where it said “Don Pablo’s” the amount listed was $5 above what we had actually authorized. I immediately knew what happened: The server felt we didn’t give her enough for her “effort,” so she padded the tip in the computer, thinking we would never notice. I imagine I probably wasn’t the first time she’s done this. I’ve worked with people who have done that before. Truth is, most people DON’T notice.

But I was livid. There was some pride anger mixed in there – the “Fool me once” thing. I wasn’t going to be made a fool. This was a criminal act; She was STEALING from me. Whether or not she felt entitled to it was totally irrelevant. I found my receipt from that day, found the number for that specific restaurant and called them. I got a manager on the line and told them what happened. He flippantly responded that they don’t handle that in the store and that I would have to call corporate. He really didn’t seem to care that what his employee did was illegal. This enraged me even more.

I called the number he gave me, and I don’t remember what actually happened here, but I’m pretty sure the number didn’t work. It was some automated system and I couldn’t get a hold of the right people. I found Don Pablo’s corporate website, found the appropriate number I needed, and called it. I was greeted with a voice mailbox, but it was of a specific office, so I knew it would at least get heard by a person. After leaving my message, I hung up, wondering if anything would get done.

About a week went by before I heard anything back. Apparently the person’s office that I called was on vacation. It WAS July, after all. Finally she called back and I got to speak to a human about this. She was the Corporate Accounts manager, top-brass in the Don Pablo’s world. She authorized a refund for the amount and said she would speak with the restaurant directly about it.

A month or so later, we received a couple $10 gift certificates for Don Pablo’s. I think it was a “we have you on file as having put in a complaint, so we’re trying to woo you with free product” attempt. It felt somewhat insincere and a half-hearted attempt at appeasement. I wasn’t angry anymore, but I didn’t feel like the situation was truly resolved.

Melissa and I went back to Don Pablo’s and we used the gift certificates. The food was still just OK, but the service was a lot better. We tipped her 20%, as usual (on the original bill total, not on the adjusted-for-gift-certificate total).

In the end, and to this day, I still don’t feel they handled it very well. I really wasn’t so upset about the $5. It’s only $5. It was the principle of the whole thing. It doesn’t matter if it was $1 or $100; Someone was taking that which didn’t belong to them because they wrongly felt entitled to it. And that person’s manager, the person who is supposed to be the sane voice of reason amongst a bunch of irrational food-servers, didn’t really care. We haven’t been back there since.

Christmas with Airtran

This story begins with a little background. Airtran Airlines (based in Atlanta, GA) and Wendy’s (the international fast-food chain, founded by the late Dave Thomas) partnered up in 2005 with this scintillating offer: For every 8 Medium or Large drinks you purchase, you can mail them in for 1 Airtran credit. Airtran credits are typically acquired by making Airtran flights (a one-way flight = 1 Airtran credit), and can be traded in for amenities (“business class upgrades”) or free flights. It’s sort of like the “Frequent Flyer” programs of other airlines.

I did some calculations: It would take 8 credits to purchase a one-way flight. 8 drinks per credit comes out to 64 drinks altogether. If I wanted a round-trip flight, that would be 128 drinks. I got started right away. I started eating their more and getting drinks (obviously) at first. I got smart and started asking for an extra water or two in addition to my order. They gave them to me free for a while, then started charging me $0.25 apc thereafter. (Still not bad!) My friends, on my request, ate at Wendy’s and gave, or in some cases MAILED, me their cup-coupons.

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Help Combat Domaineering, part II

Back again with more prosetylization, but this time the stakes are higher.

I direct you to an article written in CNN money online. It profiles a man named Kevin Hamm: businessman, self-taught low-level programmer, devout Christian, and the world’s most profitable domainer. His portfolio is currently worth approximately 300M, he makes about 70M per year in click-thru advertising, and runs the site “agoga.com”, which if you’ve ever typed a misspelled or generic url into your url bar, there’s a good chance you’ve seen it.

His latest deal? A bargain with the COUNTRY OF CAMEROON.

Cameroon owns the “.cm” top-level domain (TLD). For example: “www.widgets.cm” would be the Cameroonian equivalent of “www.widgets.us” (the United States TLD). However “www.widgets.cm” is remarkably close, in fact, only a typo away from “www.widgets.com”. Do you see where this is going?

The deal that Hamm struck up with the Cameroonian government is that every time someone goes to an unregistered “.cm” address, their servers automatically redirect the traffic to his agoga.com website. So if you type in “www.alskjlakweranleka.cm”, it should (and I believe, DOES) redirect you to agoga.com. But so would legitimate misspellings, like “www.microsoft.cm” or “www.wordpress.cm.” Cameroon gets a small cut of any profits from redirection, of course, but that’s a small price to pay given that this deal virtually registers a near-infinite amount of domains, BY DEFAULT, with Cameroon.

Hamm is also pursuing similar deals with Colombia (.co — also a .com misspelling), Nigeria and Ethiopia (.ne and .et, respectively; Both misspellings of .net). To continue my analogy from my last post: This situation is like if you had a town (with the people with sandwich signs standing around on sidewalk tiles) and if you went looking for something that no one had heard of or something where you aren’t pronouncing the name correctly, they direct you to Hamm’s sidewalk tile.

This isn’t what the Internet is about. People hoarding domains and controlling traffic in this way is an unfair, unnecessary practice that leeches from the experience. As the number of these domaining-ad-aggregates increases, there will be more junk websites, clogging up search engine results and interjecting themselves into the path to your information destination.

There was a similar recent case with some alleged spyware companies such as Zango.com, Roundads.com, etc. The case I read went like this:

  1. You install their third-party software (either in the form of a toolbar, “cool email smileys”, a cute puppy screensaver, etc.) and it runs in the background as you search the web.
  2. You go to a website, such as blockbuster.com, and decide you want to register with one of their subscription programs, so you click the link to go to the registration form.
  3. The spyware, running in the background, identifies this click and hijacks it — instead of taking you to the normal registration form for blockbuster, it takes you to the same registration form, but with the referral information crediting the spyware’s company with the referral as if you had “found” Blockbuster while looking at Advertisements placed by the Spyware company
  4. Blockbuster then sees the referrall information, and must then pay the Spyware company a sum of money, around 10-20 DOLLARS each time. And the company did NOTHING to benefit Blockbuster.
  5. See how this is a problem?

    This is the type of capitalizing and profiteering that serves only the self-interest of the person doing it, but affects us all. It’s like a Tragedy of the Commons; Everyone knows that this will eventually die out on its own, so they’re all jumping aboard as fast as possible to get a piece before it croaks.

    My clarion call to you, fair reader: Don’t load toolbars, advertisement software (and scan regularly!), and don’t click on Domaineer’ed sites! Only by ceasing to reinforce this business model can we force them to stop polluting our Internet.

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Why use Firefox

By day, I’m a web developer / web designer. I do a whole lot of HTML‘ing, CSS‘ing, PHP‘ing, JavaScript‘ing, and C#.NET‘ing. Daily, I deal with the ideas of “standards,” and “cross-browser compliance.” What does that mean? Well, as you may or may not be aware, there are a number of different web-browsers that you can use to browse around the Internet. Back in the day, when the web first became graphical (aside: I am proud to say I was using the internet before it was graphical. :^D), the only options you had for browsing the web were Mosaic (by NCSA), Netscape (by Netscape Communications), and Lynx, the UNIX text-based browser that had been around since the world wide web was created by Berners-Lee.

Today, there are a myriad of browsers, and browser technology is integrated into many other products as a complementary tool. (Windows Media Player, iTunes, WinAmp — all three of them music players/managers, but they also have integrated web browsers). The mainstream browsers include: Firefox, Internet Explorer, Safari, Opera, and several others. Interestingly enough, Firefox is derived from the Netscape Mozilla engine, and Internet Explorer is derived from NCSA’s Mosaic browser (Microsoft bought it out from NCSA back in the 90s in order to compete with Netscape). So the age-old browser war from the mid-90s is back again, only the statistics are reversed, with IE in a leading role.

However! Firefox has been increasing in popularity every year: According to w3schools.com, which has five years worth of some great historical data, Firefox usage has been steadily increasing since it was created. Internet Explorer, which at one point held an 84.9% market share (combined totals of IE5 & IE6, back in 2003) has been declining down to it’s current 58% hold. Granted, that’s still a majority, but that’s a net loss of nearly 30% in 4 years! Which also happens to be the approximate amount of people using Firefox, according to the same page (33.1% between Firefox and Mozilla browsers). Aside: hitslink.net has a differing opinion on usage statistics.

But WHY should I use Firefox?

The biggest reason to switch is one of Web Standards compliance: if the web browsers were a bunch of school boys, then Internet Explorer would be riding the proverbial “short bus.” Firefox isn’t the top dog, unfortunately, but of the two most popular browsers (IE & FF) it is far more compliant. IE has stated publicly (in their blog) that standards compliance is very important to them, and I will admit that IE7 is *less* hacky than previous versions, but still has a long way to go. Check out this link to see what I mean. (The smiley face is created entirely using HTML and CSS elements, no imagery. A browser’s level of compliance will affect how correctly is it displayed. As you can see, IE7 fails miserably. Firefox isn’t as perfectly displaying as Opera, but it’s still way better than IE7).

A second reason, and this is purely selfish, is that by YOU using Firefox (or another standards-compliant browser), you are indirectly making life a little bit easier for the web-developers that provider your content. When I design pages, I design them to be cross-browser compliant: that is, I design them so that they render (as close to) identically (as possible) in all browsers. Of course, compliance with standards is the number one priority; But if we were to ignore the IE users, it would look bad for us. There are many “hacks” (tricks and fixes) that we use in order to get things to display correctly in both browsers. Unfortunately for all of us, Microsoft doesn’t seem to think that being standards compliant is important enough to make it a priority (by their actions, not by their words).

Lastly is a reason that’s a bit of a fluffy-cloud variety. The idealology behind Firefox is congruent with that of Google, wordpress, PGP, flickr, and many other online tools. Information should be free. Yes, yes, I’m aware that none of the major browsers costs money to download or use, but I’m speaking from a more idealogical perspective. Firefox users are helping to champion standards compliance because if all browsers are compliant with a set of universal standards, then you have the freedom to use any browser you choose. Microsoft’s idealogy has always been “make something proprietary so that people are forced to stay with using us.” (Kind of like when an employee comes up with a method of doing something that’s so convoluted only he knows how to do it, in order to keep his job indefinitely. It’s not in the best interest of the company, and they aren’t keeping him solely because he’s a quality employee) When you use Internet Explorer (ANY version) you are helping to perpetuate their dogma because it gets recorded in the statistics of EVERY SITE YOU VISIT.

So what can *I* do?

For starters, get a standards-compliant browser. There are a number to choose from. Browse Happy has a great index of the four top standards-compliant browsers. Choose the one that you like the most.

Secondly, if you’re a web developer: STOP CATERING TO IE. If you’re a young, rebellious, radical teenager or twenty-something, you could just design for compliance and say “hell with IE.” If you work for a firm or institution, then use “IE Conditionals” with a separate hacks file. (See below) In the “iehacks.css” file, just overwrite any styles that are displaying incorrectly in IE.

<!-- Stick this inside the <head></head> following your normal CSS link statements -->
<!--[if lte IE 6]>
<style type="text/css">
@import "/path/to/your/iehacks.css";
</style>
<![endif]-->

Third, and this is for EVERYONE, make Windows (if you use Microsoft Windows, any version) open Firefox for all web page requests. There’s some great instructions here, but here’s the digest version for Windows XP:

  1. Open “My Computer” and click on “Tools->Folder Options”
  2. Select the “File Types” tab
  3. Locate the line that says “(NONE)” for “extension”, and “URL:HyperText Transfer Protocol” for “File Types” (should be about 10 or 20 items down)
  4. Select that item and click on the “Advanced” button at the bottom
  5. Click on the “Edit…” button
  6. Select “Browse…” and locate your Firefox.exe file. (mine is in: “C:\Program Files\Mozilla Firefox\firefox.exe”). Immediately after it, add the argument “-url” (without quotes). It should look like this:
    “C:\Program Files\Mozilla Firefox\firefox.exe” -url %1
  7. Uncheck the “Use DDE” checkbox
  8. Click OK, then click OK again
  9. Repeat the above steps for the “URL: HyperText Transfer Protocol with Privacy” item
  10. Click “OK” when done with those

Now, whenever a program wants to open a webpage (such as when you click on a link from an email in Outlook or Outlook Express), it’ll open in Firefox (or whatever browser you chose)!

Lastly — tell other people. Most people either don’t know, or don’t have a preference/loyalty. Google includes Firefox in its GooglePack, a free download of a bunch of software packages created by people with similar idealogies (the “information should be free’ one).

Do it! Now!

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Help Combat Domaineering

The latest craze among the money-mongers and their ilk is Domaineering. Domaineering is the business of buying up many domains with specific names (such as “cellphones.com” or “eatingdisorders.com”), relying on the fact that 15% (or more!) of browsers use “Direct Navigation” (typing a search term or web address in directly) in order to get to their destination.

Imagine two people, both wanting to find information about a Nokia cellphone
Person A goes to Google and types “cellphones” and gets a list of sites.
Person B just types “cellphones” into the URL bar, and the browser automatically tries appending “.net”, “.com”, etc. until it gets a successful hit.

These domains that the domaineers purchase are used as revenue generators by having paid advertisements on them. When you go to one of these sites and click on one of their links, they get paid a stipend EVERY TIME someone clicks, anywhere from a few pennies to a few dollars!

But why is this bad?
The bottom line here is that by supporting these individuals, you’re supporting their business practice. But what’s so bad about it? They’re just entrepreneurs, right?
Sort of. There can only ever be one “cellphones.com” or “eatingdisorders.com”, which means that in order for anyone else to acquire that domain, they have to pay the current owner (if it’s already registered) a very large sum of money to get the owner to part with it. But the current owner isn’t contributing anything worthwhile to the internet at large by having these sites!

Imagine that you lived in a town where there were a bunch of businesses of all kinds: Mom and pop stores, corporate stores, chain stores, franchises, etc. Normally, when we want to locate a particular business to meet a particular need, we look in the yellow pages (google), ask friends we may have (email), or just go browsing around.

But in this fictitious town, there are people all over the streets, wearing large signs that hawk certain product lines or items. If you approach them and ask about their Nike sneakers, they’ll point you over to one of several shoe stores nearby. When you walk into the store, the store immediately pays the person on the street for the reference.

Sounds helpful, right?

Now imagine that the streets are becoming more and more crowded with people pointing other people around, because everyone wants to get a piece of this action. And the sidewalk tiles (domain names) that people are standing on is coveted — if you want to stand there, even if it’s just to stand in the shade or to stand around and talk to your friends, you have to pay them a lot of money to leave.

Are you starting to see why this is a problem?

What’s worse is that more and more people are jumping on this bandwagon, which means that more and more people are putting up useless sites with ONLY ADVERTISING LINKS!!! The CEO of MySpace has started talking about integrating more “Web 2.0″ content (social networking, aggregate news services, etc.) into these domaineering projects, which means that the wolf is just donning a different outfit. Those sites will appear useful at first, but then you’ll realize that all the sites are all sharing the same news items, the same social networking tools, etc.

I may sound like I’m being apocalyptic, but it’s already happening! Some individuals make millions of dollars a year, own HUNDREDS OF THOUSANDS of domain names, and contribute useful content to NONE of them. (unless you count advertisements as useful)

So what can I do?
» Use search engines. Don’t type stuff directly into the URL bar unless you are typing a URL. (i.e. type “nokia.com” not “cellphones” into your URL bar)
» If you get to one of those “ad-only” pages, don’t click on the ads. I rarely click on ads at all because they always like to popup new windows.
» Don’t participate. As much as the lure of money may attract you, the ethics of this industry are very questionable. (These people are in the same boat as Spammers and Telemarketers in my book)
» Don’t buy domains from Domainers. If you’re registering a domain, do it through a proper registrar, don’t do a domain transfer.

If you’re feeling more devious, here are some other things you could consider doing to disrupt the model a bit more (This is more for the geeky-types):
Write a script that sends a deluge of clicks through a particular ad click. “But Wait!”, you may ask “Didn’t you just say to not click on these links, because it was supporting them?”. Yes indeed I did. However many advertising Pay-per-click services get really mad when people try to drum up extra cash by falsely generating clicks. So why not help them along their way to frauding? Send 10,000 or so clicks to each ad on a given page, and do that for many different pages. As far as I know, there isn’t a law saying you aren’t allowed to click a whole bunch of times. Since you don’t directly work for the person getting paid, you aren’t really acting in conflict of interest, but I really doubt the ad people will feel comfortable paying out all that much.

Bottom line: Stop Domaineering and Cyber-Squatting

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